Sep 12

Norwegian Unveils More Project Breakaway Staterooms

Options abound for families, groups, solo travelers and spa enthusiasts                 

Miami – Sep 8, 2011 —

MIAMI – September 8, 2011 – Norwegian Cruise Line (“Norwegian”) today unveiled the balance of stateroom designs, including The Studio, Spa Balcony, Spa Mini-Suite, Oceanview, Family Mini-Suite, and Inside staterooms — for Project Breakaway, the company’s two new next generation Freestyle Cruising ships scheduled for delivery in April 2013 and April 2014. Similar to the Balcony and Mini-Suite staterooms revealed this summer, these staterooms combine the form and function of the line’s Jewel class ships’ staterooms with the modern and contemporary design touches of Norwegian Epic.

Norwegian is continuing the popular award-winning Studio staterooms for solo travelers on the Project Breakaway ships. The 59 Studios on each ship are specifically designed and priced for the solo traveler with an innovative bathroom design that includes a separate sink and shower to provide more personal space. The Studios, the majority of which connect, feature a full-size bed with convenient lighted recess above the bed to hold books, magazines, tablet computers or electronic reading devices and have a unique window to the corridor. These rooms also have private keycard access to the Studio complex and exclusive two-story Studio Lounge with a bar.

For those who like to relax, the 28 Spa Balcony and the 20 Spa Mini-Suite staterooms feature tranquil spa décor and have easy access to the adjacent spa and fitness center, as well as complimentary access to the Thermal Spa Suite during operating hours.

On the Project Breakaway ships, Norwegian is re-introducing Oceanview staterooms that feature large picturesque windows. Of the 158 Oceanview staterooms on each ship, there are approximately 42 Family Oceanviews that sleep up to five guests and have a bathroom similar to the Mini-Suite with a modern double sink, bath tub and a second wardrobe for added storage.

The Family Mini-Suites located on Deck 12 and 13 feature all the attributes of the Mini-Suite and are located in close proximity to the children’s facilities, making it convenient and easy for families. For families with small children, there are a number of staterooms with bath tubs.

Project Breakaway ships include 449 Inside staterooms that feature two lower beds that can be converted to a queen-size bed. Many are connecting and sleep up to four guests. They are located on various decks throughout the ship and some are adjacent to the children’s facilities.

Each of the 144,017 gross ton vessels will have approximately 4,000 passenger berths. Project Breakaway ships represent an opportunity for the Norwegian guest to “break away” from the routine of work, school, and daily stress, and find a true respite at sea. These new ships will take the best of the best from all of Norwegian’s existing ships drawing on the line’s experience of having launched 10 ships in the past 10 years – starting with Norwegian Star and Sun in 2001 and culminating with the launch of Norwegian Epic in 2010.

Norwegian commissioned design group Priestmangoode of the United Kingdom and Tillberg Design of Sweden, to design the staterooms for Project Breakaway. Priestmangoode won accolades and awards for designing the Studios, the first staterooms designed specifically for solo travelers, on Norwegian Epic.

Information and renderings on Project Breakaway can be found at www.ncl.com/breakaway or on our Facebook page at www.ncl.com/facebook.

 

Sep 06

Royal Caribbean International Announces 2012 Asia Schedule for Voyager of the Seas

The 3,114-guest ship will offer unrivaled capacity, itineraries and onboard amenities
SHANGHAI, Sept. 6, 2011 /PRNewswire via COMTEX/ —

Executives of Royal Caribbean Cruises Ltd. announced today Royal Caribbean International’s 2012 Asia cruises deployment schedule for Voyager of the Seas – the largest and most amenity-filled cruise ship to sail in the region.

 

At 137,276 gross registered tons, Voyager of the Seas ranks among the world’s 10 largest and most innovative cruise ships and will offer vacationers unparalleled experiences in the region. The ship’s inaugural Asia season will start on May 26, 2012 in Singapore, followed by sailings from Shanghai (Baoshan) and Tianjin in China.

“We have a leading market position in China,” explains Dr. Zinan Liu, group managing director of China and Asia for Royal Caribbean Cruises Ltd. “Customer demand is strengthening and we’re responding by increasing our commitment to the region with an additional, bigger ship, to offer a wider range of itineraries to even more ports.”

With Voyager of the Seas and Legend of the Seas, which has been deployed in China since 2010, Royal Caribbean International will offer 49 sailings out of the country in 2012, and will add Xiamen as its fourth homeport after Shanghai, Tianjin and Hong Kong.

“Voyager of the Seas deployment to Asia is another milestone for Royal Caribbean International, and a mark of our confidence and commitment to the region’s potential, as well as part of our global growth strategy,” says Michael Bayley, executive vice president of International, Royal Caribbean Cruises Ltd.

Voyager of the Seas will offer vacationers a wide range of short cruises – three-, four-, five- seven- and eight-night itineraries in Asia – to longer, 14- to 18-night cruises in the South Pacific to New Zealand and Australia. Chinese guests can also expect to experience a greater variety of products and services tailored to their needs.

Cruises will include the seven-night “Pearls of the Orient” and “Jewels of Asia” sailings, calling at various destinations in Japan and South Korea. Vacationers also can choose a repositioning cruise aboard Voyager of the Seas from Singapore to Fremantle, Australia, departing October 22, 2012, and returning on March 9, 2013. Voyager of the Seas will reposition to begin its winter season from Sydney on November 5, 2012. Bookings for Voyager of the Seas’ 2012 Asia itineraries open today.

When she sails into Asia next year, Voyager of the Seas will introduce several unique concepts never before seen at sea in the region, including the following signature onboard amenities:

  • Royal Promenade– an indoor “main street” stretching nearly the full length of the middle of the ship, lined with places to eat, drink, shop and be entertained. Guests can stroll up and down the four-story street and enjoy regular street parades.
  • “Studio B” Ice Rink– an ice skating rink for guests that doubles as a sensational 700-seat venue for ice show productions with world-class figure skaters.
  • Eleven dining venuesinclude specialty restaurant “Portofino” for classic Italian fine dining and 50s inspired American diner “Johnny Rockets”. There’s also the grand three-story, 1,919-seat main dining room.
  • Unparalleled sports facilities including an inline skating track, Royal Caribbean International’s signature rock-climbing wall, a nine-hole mini golf course, a golf simulator, a full size sports court with basketball court, three swimming pools and six whirlpools.

 

In the evenings, there are award-winning Broadway-style musical revues, or opportunities to recount the day’s experiences in multiple onboard bars and lounges over cocktails.

via Royal Caribbean Cruises Ltd. : Investor Relations : RSS Content.

Aug 28

Sydney ports could reach capacity by 2013

Sydney’s port facilities could hit capacity as early as 2013 if a new terminal isn’t built to cope with growing demand, an international cruise company is warning.

Australia’s cruise market is expanding so quickly that existing facilities won’t be able to accommodate the increasing number of large ships wanting to enter Sydney Harbour, says Royal Caribbean Cruises Ltd.

“We have a good situation that needs attention before becoming a problem,” Royal Caribbean’s Australian managing director Gavin Smith said in a statement on Thursday.

The Miami-based company is calling on the NSW government to reconsider the $60 million allocated by the previous Labor government to build a new terminal in White Bay, in Sydney’s inner west.

It says the proposed terminal would not be able to support the growing number of ships that are too big to fit under the Harbour Bridge.

“Our view is $60 million is a considerable amount of money to invest in a permanent terminal west of the Harbour Bridge that most ships calling into Sydney in the future won’t be able to use,” Mr Smith said.

“It would be more prudent and viable to redeploy a large part of the funding towards a terminal (east of the bridge) the whole industry can use.”

A spokesman for NSW Minister for Roads and Ports, Duncan Gay, said the government was considering a report on the proposed passenger terminal at White Bay.

He said Sydney Ports had also begun a review of mooring options to handle larger ships at the Overseas Passenger Terminal in Circular Quay.

“Sydney Ports is committed to providing facilities that support the future growth of the cruise industry in Sydney,” he told AAP.

Royal Caribbean Cruises is deploying an additional three superliners to Sydney in the coming seasons, which it expects will increase its capacity four-fold, or by 100,000 guests.

“Add to that the deployments coming from competing cruise line companies that can only use facilities east of the Bridge,we need to consider the near future in order to assist our economy to grow to its full potential by ensuring we have the proper infrastructure to support its growth,” Mr Smith said.

He says demand for cruising in and around Australia is unlikely to slow, given the strength of the Asian tourism market and the expected increase of cruises between the Caribbean and Pacific.

“This is an opportunity Australia must grasp with both hands.”

Sydney ports could reach capacity by 2013.

Aug 01

Disney Cruise Line Merchandise is Now Sailing Online « Disney Parks Blog

The magic of Disney Cruise Line is now sailing online! For the first time ever, we are excited to announce that you can shop for Disney Cruise Line Merchandise online at DisneyCruise.com/Store!

Here at the offices of Disney Theme Park Merchandise, we’re constantly looking for new ways to give guests what they’re searching for. We’ve heard your requests loud and clear and now we’re giving you the convenience of shopping for Disney Cruise Line merchandise from the comfort of home!

Planning a Disney Cruise Line vacation? We have you and your family covered with pre-arrival favorites to make packing a breeze. One of my personal travel favorites is the Disney Cruise Line Lanyard Wallet – since bathing suits usually don’t come with pockets, this is the perfect accessory to keep your personal items close by! This handy lanyard wallet opens up to reveal two compartments for travel and excursion necessities, plus there’s a window pocket that’s great for storing your Key to the World card! In addition to this onboard essential we’ve selected tried and true must-haves that you can pack before you board the ship, from travel mugs, tote bags, compact umbrellas and more. Now your family can be prepared for your vacation in Disney Cruise Line style!

The new online assortment is also a great way to surprise your family with the announcement that they’re going on a Disney Cruise Line vacation! What better way to reveal to your family that they are about to set sail on magical seas than with the Captain Mickey Ear Hat or matching family tees that you can wear to the port the day you set sail with Disney!

While the new Disney Cruise Line Online Store offers a great way to plan for an upcoming vacation, it also serves as a great way to pick up extra souvenirs that you may have left behind from a previous Disney Cruise Line vacation. One of the questions we’ve heard from you, our guest, is “I didn’t have room in my suitcase for one more thing! Where can I get the keepsake that I had to leave behind?” Before the launch of the new online assortment, there wasn’t a place to shop where you could pick up the Disney Cruise Line Scrapbook Kit or picture frames. Now, once you return from your seafaring vacation, all of the magic that couldn’t fit in your suitcase is now at your fingertips!

With so many Disney Cruise Line Merchandise favorites on the Disney Wonder, Magic, and Dream, we couldn’t fit them all online. Is there a specialty item that you’d like to be able to purchase online? Tell us in the comments!

via Disney Cruise Line Merchandise is Now Sailing Online « Disney Parks Blog.

Jul 23

Maritime Superstitions Set Sail on the High Seas « Why Not?

Captain Bill Wright Senior Vice President, Marine Operations for Royal Caribbean International

 

Maritime Superstitions Set Sail on the High Seas

Hi…. my name is Captain Bill Wright and I am Senior Vice President, Marine Operations for Royal Caribbean International and Azamara Club Cruises. In this role my responsibilities are for the safe and reliable maritime operations of the combined fleets of both brands totaling 24 ships and a whopping 2,623,140 GRT.

The Royal fleet of course includes the two largest cruise ships in the world, the remarkable Oasis of the Seas and Allure of the Seas. I sometimes refer to my SVP position as my “day job” because over the years I have been extremely fortunate and honored to be the first Captain on several ships while still maintaining my land based responsibilities for the fleet. Most recently I was the first Captain on Oasis of the Seas and in 2006 the first Captain on Freedom of the Seas. I was also the first Captain on Celebrity Cruise’s Xpedition sailing to the Galapagos Islands, which happens to be the smallest ship in the company!

Adam asked me to write about maritime superstitions in about 500 words and I feel like I could use 500 pages as there is no shortage of seafaring superstitions! My problem is where to start…

Needless to say, maritime superstitions go back as far as man has gone to sea and that’s a long, long time! So here is a fun and interesting list of a few of them….

Black traveling bags are bad luck for a seaman.

Black is the color of death and indicative of the depths of the sea.

Avoid people with red hair when going to the ship to begin a journey.

Red heads bring bad luck to a ship, which can be averted if you speak to the red-head before they speak to you.

Never say good luck or allow someone to say good luck to you unanswered.

If someone says “good luck” to you, it is most assuredly a bad omen and sure to bring about bad luck. The only way this can be countered is by drawing blood. A swift punch in the nose is usually sufficient to reverse this curse.

Avoid Flat-footed people when beginning a trip.

Like with redheads, the danger can be avoided by speaking to them before they speak to you.

A stolen piece of wood mortised into the keel will make a ship sail faster.

A silver coin placed under the masthead ensures a successful voyage.

We actually still put coins under the keel of every new ship when they are built. When the ship is floated out of the dry-dock the coins are recovered and welded in a steel box usually on the forward mast to sail with the ship forever as good luck! You can learn more by watching this video:

Disaster will follow if you step onto a boat with your Left Foot first.

Pouring wine on the deck will bring good luck on a long voyage.

An offering to the gods……..%

Read more via Maritime Superstitions Set Sail on the High Seas « Why Not?.

Jul 20

Key West divided over whether to widen channel for cruise ships – Florida Keys – MiamiHerald.com

Key West divided over whether to widen channel for cruise ships – Florida Keys – MiamiHerald.com.

Jul 18

Norwegian Cruise Line partners with USA Today to cruise for names for its two new ships

                Contest Gives Consumers a Chance to Make Maritime History by Naming Norwegian’s Project Breakaway Ships                  

MIAMI – July 18, 2011 – Norwegian Cruise   Line (“Norwegian”) today announced it has partnered with the national daily   newspaper USA Today to launch a naming contest dubbed “Norwegian’s Cruising for   Names” for the cruise line’s two new next generation Freestyle Cruising ships   scheduled for delivery in April 2013 and April 2014. The contest runs from   today through August 14, 2011 and the winners, who will be announced in   mid-September, will receive a trip for two to the first ship’s inaugural   festivities.

The   cruise line is looking for names for its two Project Breakaway ships that   reflect the innovation of the brand along with the freedom and flexibility of   its signature Freestyle Cruising and invoke the feeling that these ships provide   a “break” at sea from the stress of everyday life.

“We   know how passionate cruisers are about new ship launches, so it seems only   fitting that we look to them to help name our two Project Breakaway ships,” said   Kevin Sheehan, Norwegian’s Chief Executive Officer. “We are excited to be   partnering with USA Today and specifically with its Cruise Log blog, which we   know gathers some of the most avid cruisers there   are.”

To enter,   contestants should head to www.cruisingfornames.usatoday.com,   fill out the entry form and submit a name that starts with “Norwegian.” There   is no maximum amount of entries per person. The winners will receive a trip for   two to the first ship’s inaugural festivities, including the Christening   Ceremony (date/location yet to be determined). The trip includes round-trip   coach airfare for two, ground transportation, balcony stateroom accommodations   (double occupancy), on-board meals, as well as government taxes and fees.

The   contest is only open to residents of the United   States and Canada (excluding Quebec) 18 years of age and older. For more   information on how to enter and for the official rules and details on the   prizes, visit www.cruisingfornames.usatoday.com.

Jul 18

Luxury accommodations complex on Norwegian’s ships to be named The Haven by Norwegian

The Haven By Norwegian Introduced On Project Breakaway                         

Norwegian Cruise Line (“Norwegian”) today revealed that the exclusive suite complex for its two new Project Breakaway ships will be named The Haven by Norwegian.  The company also unveiled renderings for some of the ship’s most luxurious accommodations along with announcing that the suite complexes on five of its ships ? Norwegian Epic, Gem, Pearl, Jade and Jewel ? will also be named The Haven by Norwegian.

“Norwegian was the first cruise line to introduce the ship within a ship complex with the introduction of Norwegian Jewel in 2005,” said Kevin Sheehan, Norwegian’s chief executive officer.  “These private enclaves at the top of the ships are home to our most luxurious, well-appointed and spacious accommodations offering the utmost in service and elegance. With the introduction of the suite complex on our Breakaway ships, we felt it was appropriate to brand this space as The Haven by Norwegian to better identify and describe the unique luxury cruising experience we offer.”

Norwegian’s Jewel class ships (Norwegian Jewel, Jade, Pearl and Gem) include up to 18 suites as part of The Haven, including the largest suites at sea ? the 5,000 square foot, three-bedroom Garden Villas. All of these suites surround The Haven Courtyard that includes a pool, sundeck, hot tub, fitness room and more.  The Haven on Norwegian Epic is the largest suite complex at sea, comprising 60 suites on two private decks at the top of the ship. An additional 15 suites also have access to The Haven.  These guests have exclusive access to The Haven Courtyard featuring a pool, two whirlpools, gym, saunas, sundeck, along with a restaurant with indoor/outdoor dining, bar and concierge lounge.

The Haven guests also have an array of amenities, including private butler and concierge service.  Norwegian is enhancing the experience in The Haven by expanding existing butler service to 24 hours and having butlers trained and certified by the International Institute of Modern Butlers. The Line is also adding a poolside valet in the Courtyard who will provide more personalized service poolside. In-suite dining has been enhanced to white tablecloth service.

Norwegian ensures that guests staying in The Haven will be pampered with privacy, personalized service and a deluxe array of complimentary amenities so they can experience everything a luxury vacation should offer.  The Haven’s exclusive benefits include priority embarkation and disembarkation; distinctive platinum keycard; priority boarding of tenders to shore; in-suite espresso/cappuccino machines; gourmet treats delivered each evening; Bliss Collection by Norwegian pillow-top mattress; fine linens, feather duvet and pillow menu; along with plush bathrobes, slippers, oversized towels; and much more.

“When I described the design theme for Breakaway’s staterooms recently I called it ?modern boutique hotel meets the sea,'” added Sheehan.  “Now with The Haven by Norwegian, we truly have our own private boutique hotel on Norwegian Epic, Gem, Pearl, Jade, and Jewel, along with our new Project Breakaway ships, offering the ultimate in luxury and service at sea.”

On the Project Breakaway ships, The Haven, consisting of 42 suites located on Decks 15 and 16 forward, includes a private restaurant, a cocktail bar and a concierge desk where Haven guests can relax, have a drink and make dining, entertainment or spa reservations through the dedicated concierge.  In the center of The Haven, there is a two-story courtyard area with pool that has a deep end for swimming and a shallow area for relaxing, two whirlpools and a private sundeck, along with two private massage rooms, changing areas and a sauna. The Haven guests also have direct, private access to the ship’s spa and fitness center.

The most luxurious and the largest suites within The Haven are the two Deluxe Owner’s Suites which include an elegantly appointed living room and dining area that also includes a wet bar.  In the bedroom, there is a plush king size bed with pillow top mattress that faces floor-to-ceiling windows and an extra-spacious wraparound private balcony.  In the bathroom, there is an oversized bath tub, two modern vanity sinks and a luxury shower.  The Deluxe Owner’s Suites can be joined to the Owner’s Suites, creating one grand suite that can sleep up to eight guests.

The 21 Two-Bedroom Family Villas feature two bedrooms and two bathrooms which are perfect for families. The separate living room and dining area includes a single sofa bed, writing desk, bar and more.  The master bedroom features a luxurious king-size bed, floor-to-ceiling windows and a private balcony.  The master bath features separate luxury shower, an oversize oval tub that looks out to the sea, two modern vanity sinks and a variety of bath appointments.  The second bedroom includes a double sofa bed and bathroom.

Rounding out the accommodations inside The Haven are the 17 Courtyard Penthouses which feature a king size bed with pillow top mattress, living and dining area, a single sofa bed, writing desk and lots of storage spaces.

On other decks throughout the ship, there are eight aft-facing penthouses and 10 forward-facing penthouses.  The forward penthouses include a living room and dining area featuring a double sofa bed and writing desk. The bathroom is ultra modern with double bowl sinks, a curved oval bathtub and separate Norwegian is also continuing with the popular Spa Suites introduced on Norwegian Epic.  There are 16 Spa Suites with tranquil spa décor, king-size bed, dining area and an in-suite whirlpool for the ultimate in luxury. These Spa Suites also feature easy access to the adjacent spa and fitness center, as well as complimentary access to the thermal spa suite during operating hours. The bathroom features an oversized spa-like shower with a waterfall shower head and multiple body spray jets, along with a separate handheld shower head and two vanity sinks.shower.

Each of the Project Breakaway ships will be 144,017 gross tons and will have approximately 4,000 passenger berths. They are scheduled for delivery in April 2013 and April 2014.

For more information on The Haven by Norwegian visit www.thehaven.ncl.com. More exciting announcements about Project Breakaway are planned throughout the summer, fall and beyond with the first ship scheduled to open for reservations this October. Information on Project Breakaway can be found at www.ncl.com/breakaway.

http://www.ncl.com/nclweb/pressroom/imageLibraryDetail.html?groupId=ProjectBreakaway.

 

 

Jul 15

Celebrity Cruises’ New Celebrity Silhouette Invites Guests to Unwind in “The Alcoves”

 

 
Luxurious, intimate new cabanas now open for online booking
MIAMI, July 15, 2011 /PRNewswire via COMTEX/ –Picture this: An endless expanse of the sea behind a lush, green lawn from the vantage point of a luxurious, private cabana. That’s what awaits vacationers who book “The Alcoves” on Celebrity Cruises’ stylish new Celebrity Silhouette, and now, those bookings can be made online.

“This is yet another vivid illustration of our commitment to ensuring our guests can spend more time enjoying every moment of their vacation, versus planning what they’d like to do after they’re onboard,” said Celebrity’s Senior Vice President of Hotel Operations Lisa Lutoff-Perlo.

Eight chic, cabana-style settings comfortably accommodating two to four guests each, The Alcoves are designed to allow for relaxation and seclusion within a hip ambience, just steps away from the lively vibe of The Lawn Club. Within The Alcoves, guests can enjoy stunning views of the lawn and sea; ambient mood lighting for cozy, romantic evenings; complimentary amenities including a fresh fruit plate, hand-held fans, chilled towels, four bottles of water, and all-day use of an iPad loaded with a variety of music, movies, games and magazines. Additionally, fresh, themed picnic baskets with delectable selections from Celebrity’s specialty restaurants, as well as a la carte beverages, are available for an additional charge, and just a phone call away, via Celebrity Silhouette’s dedicated Alcove Attendant. Wine and cheese evenings under the stars also can be arranged, along with special spa services, once onboard. Guests enjoying The Alcoves can even stay in touch with family and friends back home, if they choose, as the area is fully WiFi-equipped (fee applies).

The Alcoves can be booked online for full-day rentals, from 9 am to 9 pm, or even for the entire voyage. Rates are $99 per Alcove per day on days in port, and $149 per day on days at sea. To make a booking, visit www.celebritycruises.com. Special values are available for guests who book one of The Alcoves for several days or for the entire cruise.

Adjacent to The Alcoves, guests will find eight inviting hammocks and two whimsical, oversized Adirondack chairs, each offering complimentary, additional opportunities to relax amidst the atmosphere of the lawn and sea.

Celebrity Silhouette enters service July 23, enhancing guests’ precious vacation time with a host of industry-first venues and experiences within The Lawn Club. In addition to The Alcoves, those new experiences include the industry’s first interactive, outdoor grill, “The Lawn Club Grill,” where guests can select and grill their own meats side-by-side with Celebrity’s expert chefs, or have them cooked to order; Celebrity’s first Art Studio, with engaging courses led by professional artists; “The Porch,” a breezy, casual dining spot offering sandwiches, coffees and captivating views of the sea and the lush lawn; and, at the center of the ship, with views of the sweeping, glass-encased Grand Foyer and its signature ‘live’ tree suspended within a commissioned work of contemporary art, yet another entirely new venue, “The Hideaway,” an intimate, quiet space reminiscent of a childhood tree house.

Celebrity Cruises’ iconic “X” is the mark of the world’s top-rated premium cruise line, with spacious, stylish interiors; dining experiences elevated to an art form; personalized service, with a guest-to-staff ratio of nearly 2:1; unexpected, trendsetting onboard activities, all designed to provide an unmatchable experience for vacationers’ precious time. Celebrity sails to Alaska, Australia/New Zealand, Bermuda, California, Canada/New England, the Caribbean, Europe, Hawaii, the Pacific Coast, Panama Canal, South America, and year-round in the Galapagos Islands. Celebrity also offers immersive cruisetour experiences in Alaska, Australia/New Zealand, Canada, Europe and South America. One of the fastest-growing major cruise lines, Celebrity’s fleet currently consists of nine ships, with two additional Solstice Class ships scheduled to join the fleet: Celebrity Silhouette in July 2011, and Celebrity Reflection in Fall 2012. For more information, dial 1-800-437-3111, visit www.celebritycruises.com or call your travel agent.

SOURCE Celebrity Cruises

via Royal Caribbean Cruises Ltd. : Investor Relations : RSS Content.

Jul 14

Celebrity Cruises’ New Celebrity Silhouette Presents Industry’s First Bulgari Boutique

 

Leading labels offer enticing new shopping options for upscale vacationers

MIAMI, July 14, 2011 /PRNewswire/ — In a world where there is typically too much to do and too little time to do it, a vacation is a precious respite. It also presents the ideal time to indulge in a little leisurely shopping. Recognizing that, Celebrity Cruises consistently strives to present an innovative onboard shopping experience that makes guests’ vacations even more special, and a new shop on Celebrity Silhouette is sure to do exactly that. When the sleek new ship sets sail from Hamburg, Germany, July 23, its inviting boutique space will introduce a boutique dedicated to one of the world’s leading luxury brands: Bulgari.

“Our guests tend to appreciate products that are luxurious and sophisticated, with a modern, contemporary flair, and Bulgari is renowned for consistently delivering that,” said Celebrity’s Senior VP of Hotel Operations Lisa Lutoff-Perlo. “This brand’s recognized commitment to innovative design, style and quality makes it an ideal fit with the Celebrity Cruises product and experience.”

Across its product portfolio of jewelry, watches, accessories, fragrances and more, Bulgari has long been admired for its bold, sophisticated style, meticulous craftsmanship, and unique design. The Bulgari boutique on Celebrity Silhouette will present a wide variety of exceptional jewelry, watches and sunglasses.

Among the other distinct, upscale – and in some cases, up-and-coming – brands found in other shops onboard Celebrity Silhouette will be Mad Bags, whose handbags are created from textiles such as eco-friendly bamboo, animal-friendly leathers and hand-woven taffeta silks; Soybu, which blends eco-friendly fibers into the soft, vibrantly colored fabrics of its women’s performance apparel; Eileen Fisher, well-known for apparel boasting a sophisticated, easy elegance; the legendary Tommy Bahama brand of stylish resort apparel; Calypso St. Barth’s, with a self-proclaimed no-fuss approach to stylish resort-wear; Mar Y Sol, which creates authentic, handmade accessories using natural materials from Madagascar‘s precious forests; Big Buddha, which made its mark through the pop hardware and vibrant colors of its bags and shoes, and La Regale, the preeminent leader in special occasion handbags.

Additionally, Celebrity Silhouette will present an expanded selection of watches, including a boutique space dedicated to the Omega line, in addition to models from Chopard, Fendi Crazy Carats, Longines, Michele, Tag Heuer and Tissot. Meanwhile, guests interested in hip sunglasses will be pleased to find models from category leaders Maui Jim, Oakley and Ray-Ban.

Celebrity’s private label “Blue Collection” sportswear will be expanded on Celebrity Silhouette, as will the variety of ethnic gifts and merchandise reflective of the communities and cultures in which the ship is sailing.

Celebrity Silhouette’s array of cosmetics will include leading brands such as Chanel, Clinique, Dior, Lancome and La Prairie, and fragrances from Armani, Calvin Klein, Dior, Dolce & Gabbana, Givenchy, Juicy Couture, Marc Jacobs and Thierry Mugler.

Celebrity Silhouette’s boutique offerings are presented in partnership with Starboard Cruise Services.

Celebrity Cruises’ iconic “X” is the mark of the world’s top-rated premium cruise line, with spacious, stylish interiors; dining experiences elevated to an art form; personalized service, with a guest-to-staff ratio of nearly 2:1; unexpected, trendsetting onboard activities, all designed to provide an unmatchable experience for vacationers’ precious time. Celebrity sails to Alaska, Australia/New Zealand, Bermuda, California, Canada/New England, the Caribbean, Europe, Hawaii, the Pacific Coast, Panama Canal, South America, and year-round in the Galapagos Islands. Celebrity also offers immersive cruisetour experiences in Alaska, Australia/New Zealand, Canada, Europe and South America. One of the fastest-growing major cruise lines, Celebrity’s fleet currently consists of nine ships, with two additional Solstice Class ships scheduled to join the fleet: Celebrity Silhouette in July 2011, and Celebrity Reflection in Fall 2012. For more information, dial 1-800-437-3111, visit www.celebritycruises.com or call your travel agent.

 

SOURCE Celebrity Cruises

via Celebrity Cruises’ New Celebrity Silhouette Presents Industry’s First Bulgari Boutique — MIAMI, July 14, 2011 /PRNewswire/ —.