Oct 28

Atlantis Events Charters World’s Largest Cruise Ship for A Second Time

Los Angeles, CA – Atlantis Events, Inc., the largest gay vacation company in the world, will once again be the first and only company – gay or straight – to charter the world’s largest cruise ship. With an expected 5,400 gay and lesbian guests from 32 countries, Atlantis will host the largest gay cruise in history.

Chartering the Royal Caribbean Allure of the Seas for the second time, Atlantis Events’ most extravagant cruise adventure to date will begin January 29, 2012 in Ft. Lauderdale, sailing to the powder white shores of Cozumel, historic ruins of Costa Maya, and the stunning private beach of Labadee, Hispaniola. Atlantis Events will exceed expectations on its return to the Allure with a fantastic new experience featuring superstar entertainment, elaborate party productions, and innovative social experiences in 2012.

“We’re completely reinventing the gay cruise on the world’s most magnificent ship,” says Atlantis Events CEO Rich Campbell. “In the last 20 years we’ve had the opportunity to create truly magical and extraordinary experiences for our community and the Allure presents a unique opportunity to take this to an
entirely new level.”

Over the last twenty-one years, Atlantis has become the leader in gay vacations by chartering the world’s finest ships and customizing each cruise with first-class entertainment and spectacular parties for more than 20,000 guests every year. One of the most unique aspects of the Atlantis experience is the on-board community that encourages guests to connect with others from around the world and establish lasting friendships.

Guests have already begun to meet and discover friends months before the cruise on Facebook at www.facebook.com/atlantisevents . “We pride ourselves on not just bringing people on a ship, but in creating a community where people can make friends and discover new things about themselves,” explained Campbell.

Atlantis promises to outdo itself on the January 29th 2012 cruise, with a tremendous lineup of world-class entertainment including performances by leading entertainers. Earlier this year, Atlantis’ first sold-out Allure voyage had captivating performances by the likes of television and Broadway star Cheyenne Jackson, Erasure’s lead singer Andy Bell, comedienne Pam Ann, and a staging of the Tony Award-winning musical
Chicago. With four large-scale performance venues, including the unique outdoor AquaTheater, there’s something for every taste. An all-star line-up of featured DJ’s will be revealed soon to headline their sensational parties.

Other unique vacation experiences by Atlantis Events, Inc. in 2012 include an Exotic Southern Caribbean Cruise in March, a Baltic cruise from Copenhagen to Stockholm in July, and a cruise to Istanbul and the Greek Isles in August. They also offer two all-gay resort weeks in Puerto Vallarta (November 2011) and Cancun, Mexico (April 2012).

Reservations for Allure of the Seas and other Atlantis vacations can be made through local travel agents or Atlantis directly at 1-800-6-ATLANTIS. For more information about the Atlantis Events, Inc. Allure of the Seas from Jan 29th to Feb 5th 2012 please visit http://www.atlantisevents.com/Allure-2012-Caribbean-Cruise/11#overview . For more information about Atlantis Events, Inc. and future vacation events, please
visit www.atlantisevents.com .

Atlantis Events, Inc. is the world’s largesttravel company specializing in the gay market. In its 20 years, the company has hosted over 120,000 guests on more than 120 different cruise, resort or tour experiences. In 2010, Atlantis hosted approximately 20,000 guests on 11 different events. Atlantis creates a unique vacation experience for its gay and lesbian guests by chartering entire cruise ships and all-inclusive resorts around the world for the exclusive use of its guests. Then it completely customizes their experience with unique and diverse entertainment, parties featuring leading DJs, and a team of talented hosts

Oct 28

Princess Cruises to Feature Largest Australia and New Zealand Deployment of Any North American Cruise Line in 2012-13

Highlights Include a Special Solar Eclipse Cruise and a New Cruisetour Featuring a Historic Train Ride Into the Outback

SANTA CLARITA, Calif. (October 26, 2011) — Featuring the largest Australia deployment of any North American line in the region, Princess Cruises’ 2012-13 season of “Down Under” cruising offers intriguing new routes, a special solar eclipse cruise, a new cruisetour to the Outback, and more sailings to New Zealand than any other line.

In total, four ships — Diamond Princess, Sun Princess, Dawn Princess and Sea Princess — will sail on 40 voyages of eight different itineraries in the region. Among them are a longer 14-day Australia & New Zealand itinerary that adds two ports, Wellington and Picton, compared to previous seasons; as well as an extensive 33-day Round Australia & New Zealand route, featuring the best of the lands of kangaroos and kiwis.

Additionally, a special sailing will offer the unique opportunity to view the November 14 solar eclipse in its area of totality around northern Australia. This 11-day Queensland cruise aboard Dawn Princess includes a day at sea especially for the opportunity to view the solar eclipse.

Passengers who want to see more of Australia can opt for one of four complete land and sea cruisetours, that seamlessly combine a land itinerary with an Australia/New Zealand cruise. A new seven-night tour option debuts this season, featuring a train ride into the Outback from Adelaide aboard the historic Ghan Railway.

The Princess program includes three ships based locally for Aussie-style cruising. Featuring dining and entertainment options geared to Australian tastes, plus using Australian dollars as the onboard currency, these sailings offer a true local experience to passengers from all over.

“Australia and New Zealand are home to some of the world’s great cruise destinations,” said Jan Swartz, Princess Cruises executive vice president. “Whether someone wants to explore the Great Barrier Reef, sail to scenic spots in New Zealand such as the dramatic Fiordland National Park, or even circumnavigate the entire Australian continent, we offer unforgettable vacation experiences.”

Princess’ 2012-13 Australia/New Zealand cruise season includes:

Australia & New Zealand — Expanded Itinerary — This 14-day journey between Sydney and Auckland adds two ports — Picton and Wellington — to a favorite Princess route — and all departures feature Fiordland National Park. Diamond Princess will offer six sailings between December 14, 2012 and February 22, 2013 on an itinerary to Melbourne, Hobart (Tasmania), Fiordland National Park (scenic cruising), Dunedin (Port Chalmers), Christchurch (Lyttelton), Picton (or Marlborough Sounds scenic cruising on select departures), Wellington, and Tauranga.

Aussie Experience Sailings
Locally based ships Sun Princess, Dawn Princess and Sea Princess offer “Aussie-style” cruising to Australia, New Zealand and the South Pacific from Sydney, Melbourne and Brisbane.

Queensland (Solar Eclipse Cruise) — A special cruise itinerary especially for viewing the total solar eclipse on November 14, 2012. This roundtrip voyage from Sydney sails north to Brisbane, Willis Island (scenic cruising), Port Douglas, Airlie Beach and then heads off the coast for a day at sea for the opportunity to view the eclipse. Dawn Princess departs on November 6, 2012.

Round Australia & New Zealand — A 33-day grand tour sailing roundtrip from Sydney features both Australia and the North & South Islands of New Zealand. Sea Princess will call at Brisbane, Port Douglas (for the Great Barrier Reef & Cairns), Darwin, Lombok, Geraldton, Perth (Fremantle), Adelaide, Melbourne, Fiordland National Park (scenic cruising), Wellington, Napier, Tauranga, and Auckland. The sailing departs on October 18, 2012.

Round Australia — A chance to circle the continent in 28 days aboard Dawn Princess. The roundtrip voyages from Sydney sailing visits Brisbane, Airlie Beach (for the Whitsundays), Port Douglas (for the Great Barrier Reef & Cairns), Darwin, Lombok, Perth (Fremantle), Bunbury, Albany, Adelaide, Melbourne, Burnie (Tasmania), and Hobart (Tasmania overnight). The sailing departs on March 31, 2013.

Northern Australia Explorer — Sailing between Sydney and Perth (Fremantle), passengers can explore Airlie Beach (for the Whitsundays), Port Douglas (for the Great Barrier Reef & Cairns), Darwin, Kimberly Coast (scenic cruising), Broome, Lombok, and Geraldton. The 17-day sailings depart aboard Sun Princess and Dawn Princess on April 12, 29 and June 10, 2012; plus April 26 and May 13, 2013.

New Zealand — Three different itineraries sail from Sydney, Melbourne and Brisbane aboard Dawn Princess, Sea Princess and Sun Princess. These 13- or 14-day sailings include opportunities to explore ports such as Auckland, Tauranga, Napier, Wellington, Christchurch and Dunedin, as well as scenic cruising through Fiordland National Park. Sailings depart between October 24, 2012 and March 16, 2013.

Cruisetours
Four guided land tours of Australia can be added to a cruise to create a full land and sea vacation, covering some of the continent’s undisputed wonders. All cruisetours include the 14-day Australia and New Zealand cruise seamlessly combined with a four- to seven-night land adventure.

Classic Australia and Ghan Rail **NEW** — This overnight rail adventure between Adelaide and Alice Springs offers a great way to explore the country’s extensive Outback and visit the inland landmark, Uluru, or Ayers Rock. The seven-night tour features two nights in Adelaide, one night aboard the historic Ghan Railway, one night in Alice Springs, a night at Ayers Rock and two nights in Sydney. This unique tour offers an opportunity to explore the South Australia capital of Adelaide as well as the chance to enjoy one of the great train journeys of the world, named after the Afghan cameleers who once traversed this route.

Australian Outback Adventure — This six-night tour visits the country’s renowned Great Barrier Reef and ventures into the vast Australian Outback with two nights in Sydney, one night at Ayers Rock, one night in Alice Springs and two nights in Cairns. In the Outback, travelers will visit the famed Uluru (Ayers Rock), and will experience Aboriginal cultural.

Ultimate Australia — This seven-night tour features the Great Barrier Reef and Ayers Rock plus visits to Darwin and the majestic Kakadu National Park. This land itinerary offers two nights in Sydney, one night at Ayers Rock, one night at Kakadu, one night in Darwin and two nights at Port Douglas for the Great Barrier Reef.

Tropical Highlights — Those who want to explore the extensive Great Barrier Reef will enjoy this four-night tour, featuring two nights in Sydney and two nights in Cairns. Travelers will spend a day at the Great Barrier Reef, plus nearby nature parks and cultural attractions.

Oct 28

INDEPENDENCE OF THE SEAS COMING TO AMERICA – WINTER 2012-13

Three Freedom-class Ships to Offer Vacationers Variety of Choices for Caribbean Cruises

MIAMI, Oct. 26, 2011 – Independence of the Seas is returning to America! Royal Caribbean International is bringing the Freedom-class ship back to Port Everglades in Ft. Lauderdale, Fla. for the winter 2012-13 season. Vacationers will have a choice of three Freedom-class ships offering a variety of exciting Eastern and Western Caribbean itineraries, conveniently sailing from Port Canaveral (on Florida’s Space Coast) aboard Freedom of the Seas and Port Everglades aboard Independence of the Seas and Liberty of the Seas. Independence of the Seas’ winter 2012-13 Caribbean season is now open for booking.

“We are looking forward to having all three Freedom-class ships sailing the Caribbean in winter 2012-13,” said Betsy O’Rourke, senior vice president of Marketing, Royal Caribbean International. “Independence of the Seas has helped solidify Royal Caribbean’s position as the most innovative cruise line in Europe, where she will continue to sail in the summer, and is now offering new Caribbean adventures for the ship’s devotees. The most innovative cruise ships along with exciting itineraries in one of the world’s most idyllic destinations, plus friendly and engaging Gold Anchor Service from every staff and crew, are all part of the Royal Advantage that we are delivering to guests from around world.”

Independence of the Seas will depart on its trans-Atlantic voyage from Southampton, U.K. on November 22, 2012, and homeport at Port Everglades from December 2012 through March 2013. The ship will sail a three-night Bahamas cruise, before alternating eight-night Eastern Caribbean and six-night Western Caribbean itineraries. In the Eastern Caribbean, guests will enjoy calls at San Juan, Puerto Rico, St. Maarten, St. Kitts, and Labadee, Royal Caribbean’s private beach destination on the northern coast of Haiti. In the Western Caribbean, Independence of the Seas will call at Falmouth, Jamaica; George Town, Grand Cayman; and Labadee. Additionally, a special six-night Western Caribbean itinerary, calling at Grand Cayman, and Cozumel and Costa Maya in Mexico, will sail on January 13, 2013. Independence of the Seas will then return to the U.K. in April 2013 to offer Mediterranean and Europe cruises throughout the summer.

At 154,407 gross register tons and a capacity of 3,634 guests, double-occupancy, Independence of the Seas features all of the industry-first amenities which are trademarks of the Freedom-class ships, such as a FlowRider surf simulator; the H20 Zone kids’ aqua park with sprinklers, water cannons and a pool for toddlers; cantilevered whirlpools suspended 112 ft. above the ocean in the adults-only Solarium pool zone; a full-size boxing ring and the 4-bedroom, 4-bath, and 14-guest Presidential Family Suite. Independence of the Seas also features exclusive Royal Caribbean amenities such as an ice-skating rink; a rock-climbing wall; the award-winning Adventure Ocean kids’ program; 10 fine to casual dining options; Broadway-style entertainment; and the Royal Promenade – a boulevard that stretches nearly the length of the ship flanked by boutiques, restaurants, and bars and lounges.

Oct 28

ROYAL CARIBBEAN INTERNATIONAL REVITALIZATION OF SPLENDOUR OF THE SEAS

Cadiz, Spain, October 28, 2011 – Global cruise line Royal Caribbean International signed an agreement today in Cadiz, Spain with Reparaciones Navantia for the extensive revitalization of their Vision-class ship Splendour of the Seas. The agreement was signed by Luis Cacho, Consejero Delegado de Navantia and Kevin Douglas, Vice President, Newbuild, Royal Caribbean International.

Splendour of the Seas arrived at the Navantia ship yard this week and the shipyard expects 550 workers, including engineers, architects, interior designers, builders and technology specialists to work on the ship – generating a total of more than one hundred thousand man hours throughout the five week dry dock.

While in dry dock, the ship will receive a new “duck tail,” an extension to the bridge wings as well as undergo regularly scheduled maintenance work on the propellers, rudders and tail shafts. Upon completion, Splendour will feature a variety of new dining venues and guest amenities, 124 new balconies, a host of new stateroom amenities including flat panel televisions and upgraded technology throughout the ship. The revitalization is part of an extensive $300 million program to bring the latest innovations to the cruise lines ships across the fleet building on Royal Caribbean’s best-in-class global vacation offerings.

Headquartered in Madrid, Navantia, the Spanish shipbuilder, is a world reference in the design, construction and integration of war ships, including new generation submarines. It is also engaged in the design and manufacture of Integrated Platform Management Systems, Fire Control Systems, Command and Control systems, Propulsion Plants and through life support for naval vessels. Navantia has a ship repair line of activity that goes from regular repairs to refurbishment programmes, including conversions. The company has the facilities and know how for complex repairs comprising LNG’S and Cruisers. Navantia has Fleet Maintenance Agreements with the most important ship-owners in the world.

Royal Caribbean International is a global cruise brand with 22 innovative ships, calling on more than 270 destinations in 72 countries across six continents. The line also offers unique cruise tour land packages in Alaska, Canada, Dubai, Europe, and Australia and New Zealand.

Royal Caribbean provides a world-class vacation experience with a wide range of signature onboard amenities, entertainment, and award-winning family programming. The cruise line has a 40-year history of giving guests the Royal Advantage – the most innovative cruise ships, exciting itineraries to popular destinations, and world-renowned friendly and engaging Gold Anchor Service. Royal Caribbean has been voted “Best Cruise Line Overall” for eight consecutive years in Travel Weekly Readers’ Choice Awards. For additional information or to make reservations, call your travel agent, visit www.royalcaribbean.com or call (800) ROYAL-CARIBBEAN. Follow Royal Caribbean on Facebook at www.facebook.com/royalcaribbean or on Twitter, @royalcaribbean. Travel professionals should visit www.cruisingpower.com or call (800) 327-2056.

Royal Caribbean International is part of Royal Caribbean Cruises Ltd., a global cruise vacation company that also operates Celebrity Cruises, Azamara Club Cruises, Pullmantur, CDF Croisieres de France, as well as TUI Cruises through a 50 percent joint venture with TUI AG. The company owns a combined total of 40 ships and has one under construction and one under agreement.

Oct 23

Keel Laying for Royal Princess Marks Construction Milestone

Shipyard Ceremony Begins Countdown to Spring 2013 Debut for Newest Princess Cruises Vessel

SANTA CLARITA, Calif. (October 20, 2011) — A significant construction milestone occurred today when the keel for the new Royal Princess was laid in the building dock at the Fincantieri shipyard in Monfalcone, Italy. As the keel — the bottommost part of the ship — was ceremoniously lowered into position, Princess Cruises and shipyard officials marked the occasion with a celebration and countdown to the ship’s debut in spring 2013.

Following a traditional blessing by a priest, the ship’s keel — which weighs approximately 500 tons — was moved into position by a huge crane onto the keel blocks. The computer-guided maneuver took only minutes, belying the more than two million man hours that will ultimately go into building the vessel. The 3,600-passenger, 141,000-ton ship will remain in the building dock until its float-out next summer.

“It’s always very exciting to mark this step in a ship’s construction, when several of the pre-built sections come together to form a new addition to our fleet, especially with a prototype design,” said Alan Buckelew, president and CEO of Princess Cruises who traveled to Italy for the ceremony. He explained that Royal Princess’ evolutionary design will include some exciting new elements and expanded spaces, while maintaining the classic profile and popular features passengers have come to associate with Princess.

“The keel laying in the building dock marks a fundamental step in the construction of Royal Princess, an innovative prototype ship for one of the most prestigious brands of Carnival Corporation, the world cruise leader, for which Fincantieri has built many vessels in the past,” said Giuseppe Bono, Fincantieri CEO. “We are particularly proud and strongly believe that Fincantieri will build the most beautiful ship in the world.”

One of the most dramatic new design elements of Royal Princess is an over-water SeaWalk — a glass-bottomed enclosed walkway extending more than 20 feet beyond the edge of the vessel. From here passengers will enjoy dramatic views off the side of the ship and to the sea below. On the ship’s opposite side, an over-water SeaView bar will also extend over the waves to provide cocktails and unbeatable vistas.

On her top decks, Royal Princess will feature a new adults-only pool surrounded by seven plush private cabanas that appear to be floating on the water. Two additional pools will flank a tropical island that will offer pool seating by day, and by night will become an outdoor dance club, complete with a dazzling water and light show. Princess’ signature adults-only haven, The Sanctuary, will be expanded both in size and amenities. The popular poolside theater, Movies Under the Stars, will play a starring role mid-ship with an expanded size and high-definition viewing.

Royal Princess will feature an expanded version of the company’s signature Piazza — the ship’s central atrium incorporating a myriad of dining, entertainment and retail experiences. And each of the vessel’s outside cabins will include a balcony, meaning 80 percent of all staterooms will offer this popular feature.

Additional details about the ship will be released over the coming months, and a video preview of Royal Princess is available at http://www.princess.com/royalprincess.

Additional information about Princess Cruises is available through a professional travel agent, by calling 1-800-PRINCESS, or by visiting the company’s website at www.princess.com.

via News Article : Princess Cruises.

Oct 17

Royal Caribbean and DreamWorks Animation Host Red Carpet Premiere of Puss in Boots Onboard Royal Caribbean’s Allure of the Seas

Allure of the Seas Premieres Features Appearances by Actors Antonio Banderas and Salma Hayek
FT. LAUDERDALE, Fla., Oct. 17, 2011 /PRNewswire via COMTEX/ —

Royal Caribbean International and DreamWorks Animation SKG, Inc. (Nasdaq: DWA) hosted a one-of-a-kind red carpet premiere aboard Royal Caribbean’s newest and most innovative ship, Allure of the Seas. DreamWorks Animation’s newest upcoming film, Puss in Boots, made its screen debut aboard the ship on October 16. Puss in Boots distributed by Paramount Pictures opens nationwide October 28, 2011.

Long before he even met Shrek, the notorious fighter, lover and outlaw Puss in Boots becomes a hero when he sets off on an adventure with the tough and street smart Kitty Softpaws and the mastermind Humpty Dumpty to save his town. This is the true story of The Cat, The Myth, The Legend…The Boots.

Allure of the Seas shares the title of the world’s largest and most revolutionary cruise ship with sister-ship Oasis of the Seas. With a cache of distinct new onboard activities and amenities, Allure of the Seas offers one-of-a-kindentertainment performances, culinary concepts, retail venues and technology innovations. An architectural marvel at sea, Allure’s neighborhoods are divided into seven distinct themed areas, which include Central Park, Boardwalk, the Royal Promenade, the Pool and Sports Zone, Vitality at Sea Spa and Fitness Center, Entertainment Place and Youth Zone. She spans 16 decks, encompasses 225,282 gross registered tons, carries 5,400 guests at double occupancy, and features 2,700 staterooms. Allure of the Seas alternates a Western Caribbean with an Eastern Caribbean seven-night itinerary from her home port of Port Everglades in Fort Lauderdale, Fla.

It is inside Allure‘s 3D movie theater where Puss in Boots made its debut, joined by the stars of the film, Antonio Banderas and Salma Hayek, who provide voices to Puss in Boots and Kitty Soft Paws, respectively. Allure of the Seas welcomed this unique premiere and red-carpet experience as the kickoff stop to the Puss in Boots appearance tour journeying across the United States.

About Royal Caribbean International

Royal Caribbean International is a global cruise brand with 22 ships currently in service. The line also offers unique cruise tour land packages in Alaska, Canada, Dubai, Europe, and Australia and New Zealand. For additional information or to make reservations, call your travel agent, visit www.royalcaribbean.com or call (800) ROYAL-CARIBBEAN. Follow Royal Caribbean on Facebook at www.facebook.com/royalcaribbean or on Twitter, @royalcaribbean. Travel professionals should go to www.cruisingpower.com or call (800) 327-2056.

About DreamWorks Animation

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for three consecutive years. In 2011, DreamWorks Animation ranks #10 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 22 animated feature films, including the franchise properties of Shrek, Madagascar,Kung Fu Pandaand How to Train Your Dragon.

via Royal Caribbean Cruises Ltd. : Investor Relations : RSS Content.

Oct 13

New Water Features to Help Guests Cool Off Aboard the Disney Fantasy « Disney Parks Blog

AquaLab, a new addition to deck 12, is a fanciful wet play area filled with pop jets, geysers and bubblers – designed to drench the entire family.

AquaLab, A New Addition to Deck 12 on the Disney Fantasy

As the story goes, AquaLab was created by Donald Duck’s nephews, Huey, Dewey and Louie. But now they’re away – leaving young cruise guests to operate AquaLab and keep AquaDuck running! By turning wheels and moving levers at three wacky aqua stations, guests “control” the speed and temperature of AquaDuck. At a leaky wall, kids cover holes in squirting and spurting pipes with their hands. In another area, water leaks and sprays from the Ducky Dinghy, suspended overhead.

Also new to deck 12 is another area for families to cool off – a wading pool with a fountain. This area has ample seating and lounge chairs under a canopy, offering a respite in the shade.

New Wading Pool on Deck 12 of the Disney Fantasy

And, there’s even a brand-new water feature exclusively for adults. Satellite Falls, a circular splash pool with benches and a gently falling rain curtain, provides cool comfort on deck 13 forward.

New Circular Splash Pool, Satellite Falls, on Deck 13 of the Disney Fantasy

via New Water Features to Help Guests Cool Off Aboard the Disney Fantasy « Disney Parks Blog.

Oct 12

Norwegian Cruise Line Launches New Brand Platform

TV, social, digital and onboard elements invite vacationers to ?Cruise Like a Norwegian’                 

Miami – Oct 10, 2011 —

Norwegian Cruise Line announced today that it is unveiling a new brand platform and integrated national advertising campaign, “Cruise Like a Norwegian,” that embraces and celebrates the community of diverse vacationers who embody the passion, freedom and flexibility inherent in a Norwegian Cruise Line Freestyle Cruising® vacation. Cruising like a “Norwegian” is for those who live life to the fullest, embrace new adventures and are passionate about their experiences.

The campaign marks Norwegian’s first return to network television advertising since 2008 and also integrates social media, digital and onboard elements, providing a complete immersion in the Norwegian community. This is also the first work from the line’s new agency partner, The Martin Agency, which the company engaged in March.

“We’ve spent the last four years working a variety of initiatives across our organization to improve and enhance our company and our brand,” said Kevin Sheehan, chief executive officer of Norwegian Cruise Line. “We felt this is the right time to issue this bold invitation to cruise with us by piquing interest and creating excitement around our brand. We believe this new brand platform will differentiate us and help clearly define a Norwegian cruise as one of the best vacations.”

The visual embodiment of the campaign is a brand essence video that illustrates the passion and enthusiasm of Norwegian cruisers who can “Dine like a Parisian,” “Surf like a Hawaiian,” “Party like a Brazilian,” and “Love like a Venetian,” among other things. An original score “Let’s Go!” was created to accompany the video. Television advertising, beginning tonight, includes one 30-second and two 15-second spots running during prime time on the ABC and CBS television networks, as well as on seven national cable channels, including Travel Channel, HGTV, MSNBC and Discovery Channel.

“Our goal with this new platform is to elevate our profile and put Norwegian Cruise Line front and center by expressing what it means to vacation with us and inviting people to join the community of Norwegians,” said Maria Miller, Norwegian Cruise Line’s senior vice president of marketing. “We are confident that this integrated campaign – from TV to social media and digital – will engage our community in fun and memorable ways.”

Social media plays a large role in this new platform. Leading up to the launch, Norwegian’s Facebook page featured a six-day countdown that asked fans to post their favorite photos to illustrate how Norwegians dine, shop, party, etc. Beginning today, Norwegian’s Facebook page highlights the brand essence video which can be shared with friends. There is also an opportunity for fans to “Mix it Up” and make their own “Cruise Like a Norwegian” personalized video using their photos and setting it to one of three custom music remixes of the “Let’s Go” song. Finally, an interactive personality quiz asks “How Norwegian Are You?” The results show how closely respondents align with a “Norwegian” lifestyle and then groups like-minded “Norwegians” together by personalities. Upon completing the quiz, fans are rewarded with a special ‘badge’ that is posted to their Facebook page.

These social media elements are combined with digital media efforts including custom page takeovers, rich media banners that invite consumers to watch the brand video and a re-skinned Norwegian web site that all work together to raise awareness about how to “Cruise Like a Norwegian” and to engage consumers with the brand.

As part of the company’s continued commitment to its Partners First philosophy, travel partners will also be provided with the tools and resources they need to help them feel part of the “Norwegian” community and to help them spread the word to their clients. The company is rolling out a new course at NCL University, providing partners with inside tips on “How to Market Norwegian;” new marketing materials on its Marketing Headquarters platform; and a video message introducing the new brand to travel partners.

The brand platform comes to life onboard Norwegian’s ships when guests are officially welcomed into the Norwegian community and can experience the “Cruise Like a Norwegian” themed Sail-Away Party and drink menu; all new White Hot Party with “Norwegian” elements; special “Cruise Like a Norwegian” photo and video opportunities; and a revised farewell show, so guests will continue to feel a part of the Norwegian community until their next cruise.

To experience the campaign and watch the brand essence video, visit www.ncl.com/facebook and click on the See How We Cruise tab

via Welcome to NCL.

Oct 11

Celebrity Cruises Presents Exceptional New Series of Vacations Immersing Guests in Top Wine-Producing Regions of Europe

Celebrity Constellation to visit France, Spain and Portugal with several overnight stays; select Mediterranean sailings enhanced with more visits in Italy and Croatia
MIAMI, Oct. 11, 2011 /PRNewswire via COMTEX/ —

Inspired by guest interest, and to continue to offer the best vacation experiences in Europe, Celebrity Cruises has modified a portion of its European lineup in 2012 to present a series of new and distinct vacations designed to appeal to wine enthusiasts, as well as those who simply love the beauty and culture of the top-producing wine regions in Europe.

With six of its 11 ships (including the 2012 debut of Celebrity Reflection) sailing in Europe next year, Celebrity will have the newest hardware in the region, and the line’s already extensive itinerary portfolio in Europe – with new Venice homeport offerings and first-time Iceland and Fjords sailings – now will include seven exceptional wine-themed sailings showcasing Celebrity’s culinary leadership, and replacing several of the line’s previously announced Holy Land and Greek Isles/Turkey sailings from Istanbul in 2012.

From September 7 through November 18, 2012, spanning the height of the fall harvest season, Celebrity Constellation – which completed a $40-million “Solsticizing” renovation just last year – will present entirely new “Immersive Europe Wine Cruises” from Southampton, England. The new sailings will be open for booking beginning Friday, October 14, 2011.

Designed to offer vacationers rich experiences in the classic wine countries of France, Spain and Portugal, the new itineraries feature overnight stays in Le Havre (for Paris/Normandy) and Le Verdon (for Bordeaux), France, as well as Bilbao, Spain, allowing vacationers ample time to sip Champagne in the “City of Light,” taste robust Bordeaux in the land that bears its name, and relish fine Rioja wines. Guests also will have the opportunity to enjoy tours and tastings at some of the region’s most renowned wineries, grape harvesting experiences, and gain in-person insight into how Port wine is blended and aged in Porto, Portugal.

Celebrity’s onboard experience will reflect the flair and flavor of the region, too, with activities developed in partnership with local wineries, including Rioja tastings, Champagne brunches, Bordeaux samplings featuring up to five wines from well-known Chateaus, Port and food pairing dinners and more, including special events in the ship’s Cellar Masters bar, complete with its “Enomatic” by-the-glass wine serving system. A seasonal wine package featuring special selections from the region also will be added to Celebrity’s already popular package offerings.

“This new series of modern luxury vacations represents a perfect blend of Celebrity’s innovation and expertise in food and wine with the regions of Europe that have long been recognized for both,” said Celebrity’s President & CEO Dan Hanrahan. “It’s a truly one-of-a-kind vacation. No other cruise line offers such an enormous breadth and depth of experiences in this highly-rated region during harvest season, and no other line can deliver it like Celebrity can, with our exceptional wine program, expertly trained sommeliers, Cellar Masters wine bars, and up to 500 selections of wine on every ship.”

After departing from Southampton, Celebrity Constellation’s new wine-themed 12-night itineraries begin with three consecutive overnight stays: one each in Paris (Le Havre) and Bordeaux (Le Verdon), France, and Bilbao, Spain, and also feature visits to Vigo, Spain and Porto, Portugal. The sailings depart roundtrip from SouthamptonSeptember 7 and 19; October 1, 13 and 25; and November 6 and 18, 2012. A two-night cruise departing Amsterdam, Netherlands, on September 5, 2012, can be taken on its own, for an enticing little taste of Celebrity’s modern luxury offerings, or combined with the September 7 sailing to create a rich 14-night vacation. The ship’s 15-night transatlantic voyage from Europe to the U.S. now will depart SouthamptonNovember 30, 2012, with visits to Paris/Normandy (Le Havre), France; Lisbon, Portugal, and Tenerife, Canary Islands, ending in Miami, Fla.

At the same time, Celebrity is enhancing its presence in the Mediterranean on two of its award-winning Solstice Class ships – the new Celebrity Silhouette and flagship Celebrity Solstice – to offer experiences the line’s guest surveys indicate will be even more appealing, with more ports in both Italy and Croatia.

Five previously announced Holy Land sailings on Celebrity Silhouette in 2012 have been modified to the following:

  • 13-night Eastern Mediterranean and Greek Isles cruise departing Civitavecchia (for Rome) August 22, with calls on Naples/Capri and Catania, Sicily, Italy; Mykonos, Rhodes, Santorini, Chania (Souda), Crete and Athens (Piraeus), Greece, and Valletta, Malta, ending with an overnight stay in Venice
  • 13-night Italy and Croatia cruise departing roundtrip from VeniceSeptember 4, with visits to Koper, Slovenia; Split and Dubrovnik, Croatia; Kotor, Montenegro; Corfu, Greece; Valletta, Malta; and Sicily (Messina), Bari and Ravenna, Italy, ending with an overnight stay in Venice
  • 12-night Adriatic cruise beginning September 17 with an overnight in Venice, and visits to Koper, Slovenia; Split and Dubrovnik, Croatia; Kotor, Montenegro; Valletta, Malta; and Ravenna, Bari, Catania, Sicily, and Naples/Capri, ending in Rome(Civitavecchia)
  • 12-night Italy and Croatia cruise departing Rome (Civitavecchia) October 11, with an overnight stay in Naples/Capri, in addition to visits to Bari, Ravenna and Catania, Sicily, Italy; Corfu, Greece; Dubrovnik and Split, Croatia; Kotor, Montenegro; and Koper, Slovenia, ending with an overnight stay in Venice
  • 11-night Adriatic cruise beginning October 23 with an overnight stay in Venice, and including another overnight stay in Naples/Capri, with visits to Ravenna and Catania, Sicily, Italy; Split and Dubrovnik, Croatia; Kotor, Montenegro; and Valletta, Malta, ending in Rome (Civitavecchia)

Four previously announced Mediterranean cruises on Celebrity Solstice in 2012, roundtrip from Barcelona, Spain, also have been modified, to offer more ports in the Western Mediterranean, as well as an overnight stay in romantic Venice, as follows:

  • 12-night Mediterranean departing May 11, with visits to Dubrovnik, Croatia; Ajaccio, Corsica; Provence (Toulon), France; Naples/Capri, Rome (Civitavecchia) and Florence/Pisa (La Spezia), in addition to the overnight in Venice, Italy
  • 12-night Mediterranean departing June 28, with visits to Cannes/Monte Carlo, France; Kotor, Montenegro; Dubrovnik, Florence/Pisa, Naples/Capri and Rome, in addition to the overnight stay in Venice
  • 12-night Mediterranean departing August 15, and October 2, with visits to Kotor, Dubrovnik, Naples/Capri, Rome (Civitavecchia), and Malta, in addition to the overnight stay in Venice

With a constant eye on how to best recognize and reward its most loyal guests, Celebrity will further enhance its total European vacation experience by presenting an offer available exclusively to Captain’s Club members: From October 14 to December 16, 2011, members who book any nine-night or longer Celebrity vacation on any of the line’s six ships sailing in Europe in 2012 will receive an onboard credit of $400 per suite, $225 for each AquaClass or ConciergeClass stateroom, $175 for each veranda stateroom, and $125 for each inside or oceanview stateroom.

Non-members have their chance to capitalize on a special offer, too. In recognition of National Cruise Vacation Week, consumers who book any nine-night or longer Celebrity Europe vacation from October 14-23, 2011, will receive an onboard credit of $250 per suite, $200 per AquaClass or ConciergeClass stateroom, $150 per veranda stateroom, and $100 for inside or oceanview accommodations.

Celebrity will be proactively contacting travel agents and guests with bookings on its newly modified European itineraries. Those guests will have the option to retain their reservation on the modified sailing, move to another like sailing in a like category of accommodations, or cancel with a full refund. Guests with questions about the itinerary modifications also are welcome to contact Celebrity at 1-888-281-9343.

via Royal Caribbean Cruises Ltd. : Investor Relations : RSS Content.

Oct 11

Legendary Iconic Artist Peter Max To Paint Norwegian Breakaway Hull Artwork

 

New York – Oct 6, 2011 —                

Norwegian Cruise Line announced today that pop icon and America’s most popular living artist, Peter Max, has been commissioned to paint the signature hull artwork for the line’s newest ship, Norwegian Breakaway, scheduled for delivery in April 2013. This is the first time Norwegian has asked a well-known artist to paint the hull artwork on one of its ships. The company also announced today that the ship will homeport year-round in Max’s hometown, New York City.

“Since Norwegian Breakaway will be making her home in New York, we felt it was fitting to ask the artist best associated with New York, Mr. Peter Max, to paint the ship’s hull,” said Kevin Sheehan, Norwegian Cruise Line’s chief executive officer. “I am a huge fan of his work and know that the art he creates for Norwegian Breakaway will make the ship instantly recognizable.”

With paintings on exhibition in hundreds of museums and galleries worldwide, Peter Max and his vibrant colors have become part of the fabric of contemporary culture. Max has been successively called a Pop Icon, Neo Fauvist, Abstract Expressionist and the United States’ “Painter Laureate.”

“I am so excited to be painting the hull of Norwegian Breakaway for Norwegian Cruise Line,” said Peter Max. “I love painting large canvases. I’ve painted a plane and a stage for Woodstock, but never a ship. I love ships and have travelled on them many times in my life. To see my artwork floating on Norwegian Breakaway out at sea will be a dream come true.”

Max has achieved his place in history having painted for various Heads of State, including six U.S. Presidents. From art that appeared on the first U.S. 10-cent stamp bearing the title “Preserve the Environment,” to 235 U.S. Border murals greeting millions of people entering America each year, Peter Max seeks to capture themes of America at its finest in his art.

He has a long-standing career as the preeminent Pop artist in America. His art appears on a Boeing 777 jumbo jet currently flying the skies for Continental; a 600-foot stage for the Woodstock Music Festival; the covers of Verizon’s New York City yellow and white pages; and a giant mural unveiled at the 2002 Winter Olympics. Max has also been designated Official Artist of five Super Bowls, six Grammy Awards, World Cup USA, The World Series, the United Nations Earth Summit, and numerous other events. Max was honored at the Jefferson Awards with an award for his lifetime dedication to America, and its charitable causes.

Currently under construction at Meyer Werft in Germany, Norwegian Breakaway will be 144,017 gross tons and have 4,000 passenger berths. The ship represents an opportunity for the Norwegian guest to “break away” from the routine of work, school, and daily stress, and find a true respite at sea. Norwegian Breakaway, and sister ship Norwegian Getaway (scheduled for delivery in April 2014), will take the best of the best from all of Norwegian’s existing ships, drawing on the line’s experience of having launched 10 ships in the past 10 years ? starting with Norwegian Star and Sun in 2001 and culminating with the launch of Norwegian Epic in 2010.

To date, the company has revealed details on all of the ships’ staterooms which combine the form and function of the line’s Jewel class ships’ staterooms with the modern and contemporary design touches of Norwegian Epic. A rich mix of stateroom options will be available including the innovative Studios, designed and priced for solo travelers, the re-introduction of Oceanview staterooms, Balcony and Mini-Suites, along with Spa Balcony, Mini-Suites and Suites in close proximity to the spa. The ship also features The Haven by Norwegian, comprised of 42 suites at the top of the ship and 18 additional suites located throughout the ship.

Norwegian Breakaway’s New York to Bermuda cruises are scheduled to go on sale to Latitudes members, Norwegian’s frequent guests, on Friday, October 14, 2011 and to the public on Monday, October 17, 2011. Also, as part of its Partners First commitment, Norwegian will open Norwegian Breakaway’s sailings for group block bookings exclusively for travel partners on Monday, October 10, 2011. Information on Norwegian Breakaway’s accommodations and itinerary can be found at www.ncl.com/breakaway. To book a cruise on Norwegian Breakaway, contact a travel professional, call Norwegian at 800-327-7030 or visit www.ncl.com.

 

via Welcome to NCL.