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Nov 20

ROYAL CARIBBEAN INTERNATIONAL’S ALLURE OF THE SEAS MAKES BIG SCREEN DEBUT IN HAPPY MADISON’S “JACK AND JILL”

MIAMI, November 11, 2011 – What better way to spend the holidays than on a cruise? On Nov. 11, 2011, the ultimate family cruise vacation will set sail with the anticipated premiere of Columbia Pictures’ newest comedy film “Jack and Jill,” the story of Jack Sadelstein (Adam Sandler), a successful advertising executive who dreads one event each year: the Thanksgiving visit of his identical twin sister Jill (also Adam Sandler). Along with his wife, Erin (played by Katie Holmes) and kids, Jack brings his sister Jill on a holiday cruise vacation aboard Royal Caribbean International’s Allure of the Seas, one of the world’s two largest and most revolutionary cruise ships. Once onboard, a mix of sibling rivalry and Jack’s attempts to set his twin up with Al Pacino (played by himself), who takes a surprising interest in Jill, leads to chaos and calamity.
Scenes for the movie, which was written and produced by Adam Sandler and directed by Dennis Dugan, were filmed aboard Allure of the Seas last November during the ship’s pre-inaugural celebrations. Moviegoers just might be inspired to take their own family cruise vacation after watching the activities and antics Jack and Jill participate in while onboard – especially when it results in a surprising bonding experience for the unlikely twins. From enjoying the ship’s variety of restaurants and dining options, to one-upping each other in the pool or during a match of double-dutch, audiences will catch a glimpse of all that a family vacation with Royal Caribbean can offer.
“Allure of the Seas provided a very unique movie backdrop for the cast and crew of “Jack and Jill,” said Betsy O’Rourke, senior vice president, Marketing, Royal Caribbean International. “The film production added an extra layer of excitement to our successful launch and we were thrilled to be able to showcase our largest and most innovative ship and some of her many offerings.”
Consumers will have the opportunity to win a “Jack and Jill” inspired cruise vacation on Allure of the Seas by visiting the line’s Facebook page at http://tinyurl.com/8xpegr6 from November 11 through December 7. “Jack and Jill” opens in theaters nationwide on Friday, November 11. The film trailer and exclusive behind the scenes footage is available on Royal Caribbean’s website and YouTube channel, www.youtube.com/royalcaribbeanintl.
Allure of the Seas shares the title of the world’s largest and most revolutionary cruise ship with sister-ship Oasis of the Seas. With a cache of distinct new onboard activities and amenities, Allure of the Seas offers one-of-a-kindentertainment performances, culinary concepts, retail venues and technology innovations. An architectural marvel at sea, Allure’s neighborhoods are divided into seven distinct themed areas, which include Central Park, Boardwalk, the Royal Promenade, the Pool and Sports Zone, Vitality at Sea Spa and Fitness Center, Entertainment Place and Youth Zone. She spans 16 decks, encompasses 225,282 gross registered tons, carries 5,400 guests at double occupancy, and features 2,700 staterooms. Allure of the Seas alternates a Western Caribbean with an Eastern Caribbean seven-night itinerary from her home port of Port Everglades in Fort Lauderdale, Fla. Additional information is available at www.AllureoftheSeas.com.